3 PARTI DI UN VIDEO EFFICACE

184 commenti / Di /

3 parti di un video efficace

HOOK. E’ la prima parte del video. Serve per “agganciare” l’utente, per attirare l’attenzione BODY.
E’ la parte centrale, per descrivere il prodotto/servizio,i suoi benefici e i vantaggi che il cliente può ottenere.
CTA : Call To Action, è l’invito all’azione.
Es. Scarica il coupon, Chiamaci, Approfitta dell’offerta prima che scada.
Senza la Call To Action l’utente non compierà nessuna azione e il video perderà parte della sua efficacia.

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